KPIs – Traffic

Let’s start with the most difficult – traffic Traffic largely depends on criteria you do not control at all: desirability of the brand desirability of the product place of the boutique socio-cultural and socio-economic factors Remembering the circle of influence – which one of the above do you control? – precisely: none. Hands on Boutique […]

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The retail equation

The last time we talked about why you should love your KPIs, what KPIs in retail exist or at least should exist and what they stand for. Today I want to emphasize on the need of truly understanding them – besides the fact that they are elementary for your turnover they also are undispensible for […]

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boutique turnover

To start with let’s have a look on how turnover in boutiques are generated – and no it is not just give a product and cash it in, unless you are a luxury “supermarket” like Louis Vuitton with an incredibly high desirability over decades, a brand en vogue like GUCCI in 2018 or else… For […]

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