Let’s start with the most difficult – traffic Traffic largely depends on criteria you do not control at all: desirability of the brand desirability of the product place of the boutique socio-cultural and socio-economic factors Remembering the circle of influence – which one of the above do you control? – precisely: none. Hands on Boutique […]Read More KPIs – Traffic
The last time we talked about why you should love your KPIs, what KPIs in retail exist or at least should exist and what they stand for. Today I want to emphasize on the need of truly understanding them – besides the fact that they are elementary for your turnover they also are undispensible for […]Read More The retail equation
Once, having your SWOT ready the question arises, what the hack you can do with this thingi in daily life. And there are several ways of looking at it and and on using it: one is particularerily fancy – it serves to cover your ass! How so? Easy – Once in a while your boss […]Read More Performance Management – how structured work eases your life
With the new year having started, did you start as well?Read More Performance Management – do you SWOT?
To start with let’s have a look on how turnover in boutiques are generated – and no it is not just give a product and cash it in, unless you are a luxury “supermarket” like Louis Vuitton with an incredibly high desirability over decades, a brand en vogue like GUCCI in 2018 or else… For […]Read More boutique turnover