KPIs – Traffic

Let’s start with the most difficult – traffic Traffic largely depends on criteria you do not control at all: desirability of the brand desirability of the product place of the boutique socio-cultural and socio-economic factors Remembering the circle of influence – which one of the above do you control? – precisely: none. Hands on Boutique […]

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boutique turnover

To start with let’s have a look on how turnover in boutiques are generated – and no it is not just give a product and cash it in, unless you are a luxury “supermarket” like Louis Vuitton with an incredibly high desirability over decades, a brand en vogue like GUCCI in 2018 or else… For […]

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